![EmmaRoe_Australia](https://www.arredanegozi.it/wp-content/uploads/2014/06/EmmaRoe_Australia.jpg)
Emma & Roe, a new concept from Australia-based, global jewelry retailer Michael Hill International, has opened its doors in Queensland, Australia.
Focused on the jewelry charms business, Emma & Roe stands out for its bold but feminine visual stylings. Clean lines are accented with touches of elegance to balance Emma & Roe’s sophistication and moments of playfulness. The color palette features a signature berry color, complemented by a fresh, youthful bright pink and a neutral slate grey.
![Emma & Roe, a new concept from Australia-based, global jewelry retailer Michael Hill International, has opened its doors in Queensland, Australia.](http://an.arredanegozi.it/wp-content/uploads/2014/06/EmmaRoe_Australia.jpg)
The layout directs focus to a center area that speaks to trend and style, while also encouraging customers to interact with the merchandise. Cases are shoppable from both sides — a departure from the industry norm—and are designed to encourage side-by-side engagement. A custom crystal-adorned chandelier overhead sets the tone with its juxtaposition of edgy fashion and trendy sophistication. It is set within a circular recessed ceiling framed by a dimensional monogram icon in the brand’s signature color.
Each of the stations in the store highlights a different collection or category. Curated selections featured as “Emma’s Favorites” are intended to promote the products in a more conversational way. The use of mirrors encourages shoppers to experiment and play while reinforcing the fashion component of the brand.
![Emma & Roe, a new concept from Australia-based, global jewelry retailer Michael Hill International, has opened its doors in Queensland, Australia.](http://an.arredanegozi.it/wp-content/uploads/2014/06/EmmaRoe_Australia_1.jpg)
The overall environment is engaging and interactive, with features that invite to play and explore with the product both physically and digitally.
Store design: Interbrand Design Forum, Dayton, Ohio