Missoni celebrates the re-opening of the Dubai Boutique with a brand new store concept

Missoni celebrates the opening of their flagship store in Dubai, at the Mall of the Emirates.

Missoni Dubai

Based on the second floor of the building, the new store boasts 108 metres square of floor space and was designed based on a concept arising from the collaboration between Angela Missoni and the designer Patricia Urquiola.

The store, contemporary and welcoming, interprets Missoni’s tones and textures in a zigzag motif created using materials such as wood, Acrilite, metal and fabric.

MISSONI celebrates the re-opening of the Dubai Boutique with a brand new store concept

In a luxurious combination of technology and tailoring, the Men’s, Women’s and Girls’ collections seem to float, hanging in structures made of rust-coloured metal rods. Accessories and elements from the Home line complete the arrangement, in an elegant symmetry of garments and furnishings.

The restoration yielded full-length display cases that make the boutique more precious but also more visible. The entrance, with a box silk-screened with our pattern, evokes Missoni’s house colour. We used the materials I chose for our new stores, such as woodwork on the walls, and Acrilite decorating the walls and the tunnels linking the Missoni flagship store with our retail partner, Boutique1”, says Angela Missoni.

The project has maintained the main characteristics of the new concept, but it interprets the company’s most iconic motifs, harmonizing them with the features of the space within the mall. “I want our boutiques to have a unique atmosphere in each city,” continues Angela Missoni. “And for the new store we’re opening in Dubai we were inspired by the luxury and magnificence this city represents: zigzag screens, airy double-height ceilings, the silk-screened copper decorations, where the typical motifs of Missoni knitwear evoke some of the ornamental elements characteristic of Arabic architecture.”