Ludovica Mascheroni is expanding the distribution of its fashion division with three new retail partners in Italy and Monaco. The brand is extending its presence to Salò, Andria and Monte Carlo, while a further development is planned for the coming months with the introduction of a made-to-measure offering.
The new locations are Boutique Uomo Più in Salò, on the Lombardy shore of Lake Garda, Di Ceglie Boutique in Andria, Puglia, and Montecarlo Forever, within the Metropole Shopping department store in the Principality of Monaco. These additions mark a further step in the development of Ludovica Mascheroni’s fashion distribution network, a division established after the company’s interiors business.
Fashion and interiors come together in the boutiques
The collection ranges from suede loafers and outerwear to more relaxed suits, formal pieces and cashmere knitwear. High-quality materials, careful workmanship and an emphasis on durability underpin the brand’s approach to fashion.
A particularly relevant aspect is the relationship between fashion and interiors. In the selected boutiques, the clothing collection is presented alongside furniture and accessories designed by Ludovica Mascheroni, reflecting an approach already established at the brand’s flagship store in Via Gesù, Milan, where its fashion and interiors divisions share the same space.
Seating and armchairs are complemented by storage trunks for knitwear, a dedicated champagne trunk and a kit designed for the correct care and storage of garments, bringing fashion and furniture together within the retail environment.
A growing fashion division
“We strongly believe in our brand’s fashion division. It was established more recently than the furniture division, but it has given us great satisfaction over the years. Customers appreciate our Made in Italy offering, produced with premium materials and fibres, and above all recognise the value of quality in which attention to detail always comes first. Expanding through new retailers in Italy and abroad represents another step in the growth path we have undertaken and confirms that we are moving in the right direction,” say Fabio Mascheroni and Roberta Caglio, founders and owners of Ludovica Mascheroni.
Developed after the company’s furniture business, the fashion division has taken on an increasingly significant role over the years. The expansion of its distribution network continues this development, with materials, craftsmanship and attention to detail remaining central to the offering.
The next step will be made-to-measure. Over the coming months, Ludovica Mascheroni plans to extend its fashion division into a new level of personalisation and service.