Trussardi Group presents the new T’Trussardi concept store.

T TRUSSARDI concept store

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The new T’Trussardi concept store, designed under the creative direction of Gaia Trussardi, was conceived as a contemporary space for selling Trussardi Jeans apparel and accessories, the Trussardi Sport collection and a selection of Trussardi bags and accessories.

T TRUSSARDI concept store

T’Trussardi reflects the contemporary style of the brand of the Greyhound given a modern, minimalist twist, starting with the creation of a sleek, simple logo and a new interior design.

T TRUSSARDI concept store

The materials and colors used perfectly express the new concept: cement, white parquet floors, and white metal furnishings. Black metal is used for a few details such as store fixtures, accessories and floor lamps to create a harmonious contrast.

The panels behind the window displays and the cashier desk are covered in gray leather –an iconic material of the brand– with a three-dimensional ingot effect.

Accessories –the superb interpreters of Trussardi know-how– are cleverly displayed on the slatted white metal walls with LED light strips.

T TRUSSARDI concept store

Footwear, small leather goods, and a selection of licensed products of the brand are displayed on a lit platform at the center of the store.

First opening near Verona at the Adigeo Mall latest March 30, and next at Orio al Serio Mall on May 25, and the Roma Termini Train Station on May 29, 2017. Several openings are also planned for China during 2017.

With the inauguration of the new T’Trussardi, the group once again confirms its brand relaunching strategies that began in 2016, leveraging its exclusive combination of modernity and tradition to relaunch the leather goods sector.

T TRUSSARDI concept store

The new concept store is also one of the key points for the development and strengthening of the existing retail network to reposition the brand in the contemporary luxury sector..

by AN shopfitting magazine no.140 ©