Located in Fitzroy, an area with a considerable coolness factor, the store features a minimalist interior design that’s similar to the brand’s aesthetics.
The retail space is a white-washed oasis with high ceilings, industrial lighting, polished concrete floors and white subway tiles, and has the vibe of an old-school gymnasium. A vintage gymnastics pommel horse reinforces that very concept yet it’s all softened by an abundance of greenery atop shelves and suspended from the ceiling in macramé plant hangers, hand-made by local designer Sarah Parkes.
