Rossignol’s century-long pursuit of excellence and peak performance takes captivating design form in the store located within “Shanghai Ski World,” the world’s largest indoor ski resort. Designed by Area-17 Architecture&Interiors, the space stands as a true benchmark for retail in the winter sports sector, masterfully blending functionality, aesthetics, and brand identity
An Immersive Architecture for Ski Enthusiasts
Strategically located at the entrance of the ski slope, the store welcomes visitors with an immediate immersion into the Rossignol universe. The brand’s distinctive visual identity, rich in exposed technological details and evocative materials, drives the project: raw stone surfaces create a natural and authentic atmosphere, while high-impact environmental graphics convey the adrenaline of snow sports.
The interior design is crafted to reflect Rossignol’s dynamic and performance-driven essence, creating a continuous dialogue between aesthetics and functionality. Modular furnishings and an intuitive spatial layout ensure a seamless shopping experience, while the meticulously designed lighting highlights the products, creating a warm and welcoming environment.
Rossignol Snow World: A Premium Offering for Winter Sports Enthusiasts
With a total area of 100 square meters, the store features an exclusive selection of technical equipment, clothing, and accessories from the brand, ensuring ski enthusiasts access to the best products for their snow adventures. The thoughtfully designed display areas highlight each product, harmoniously blending technology with artisanal tradition.
A Project by Area-17 Architecture&Interiors
Completed in 2024, the project was designed by Area-17 Architecture&Interiors, who skillfully translated the brand’s identity into a unique and recognizable space. The choice of materials, spatial organization, and attention to detail demonstrate a deep understanding of the client’s needs—Rossignol Group—and the innovative context in which the store is located.
Rossignol Snow World is not just a retail outlet but an immersive experience that celebrates the passion for winter sports, positioning itself as a must-visit destination for ski enthusiasts at Shanghai Ski World.
Location Shanghai, China
Area 100 mq
Designer Area-17 Architecture&Interiors