A strategic opening in the heart of the Fashion District
The high-end jewelry brand unveils a new retail space in Milan, choosing Via della Spiga 1 as its prestigious location. With this opening, Marco Bicego strengthens its presence in the Italian market, selecting one of the world’s fashion and design capitals to showcase its creative vision.
A retail design project by Parisotto+Formenton Architetti
The new retail design concept and architectural project for the boutique have been entrusted to Parisotto+Formenton Architetti, who have reinterpreted the brand’s aesthetic codes through a contemporary lens. The lighting design bears the signature of Metis Lighting. The result is a space of essential, elegant and sophisticated design, authentically conveying the brand’s values and identity.
Refined materials and harmony of contrasts
The interior design is distinguished by its use of luxurious materials and warm, neutral tones throughout the space, highlighted by details in dark burnished metal and oak. The interplay between neutral elements and textured surfaces creates a sophisticated balance of contrasts and harmonies: the seamless resin flooring showcases a luxurious bespoke carpet, while the walls, treated with a textured plaster of natural pigments and earth, respond subtly to the changing light.
At the rear of the space, a wall of three-dimensional tiles creates the boutique’s visual focal point, framing the display cases. From a material perspective, the use of travertine and onyx chosen for the grand central table lends further distinction to the environment.
A showcase that tells the brand’s DNA
Set within the façade of a historic Milanese palazzo, the shop window becomes an element of communication for the brand’s distinctive values through bespoke sculptural brass details designed specifically by the architects, including the display cases and the entrance door handle, inspired by the coil work that forms the brand’s stylistic signature.
The design philosophy behind the new retail concept centres on creating an environment that showcases Marco Bicego jewelry through clean, architectural lines, enhanced by meticulous attention to detail and the finest materials. The result is a contemporary yet timeless look and feel, perfectly balanced between elegance and authenticity.
Contemporary elegance and Italian savoir-faire
“The Via della Spiga boutique represents a significant milestone for us,” remarks Marco Bicego, founder and creative director of the brand. “Milan serves as a strategic showcase for our brand, being an international point of reference for design and fashion. This new space allows us to welcome clients from around the world in an environment that perfectly reflects our aesthetic realm and our Italian savoir-faire.”
With the Milan opening, Marco Bicego reinforces its strategic growth vision, built on a carefully selected network of flagship boutiques in the world’s major cities. Each opening is designed to offer an immersive experience that reflects the brand’s values, strengthening connections with an international clientele who increasingly value quality, originality and fine craftsmanship.
Location: Milano, Via della Spiga 1
Design: Parisotto+Formenton Architetti
Lighting design: Metis Lighting
Photo credit: Alessandro Saletta – DSL Studio