Located in the center of Palermo on Via Ruggero Settimo, the new Gutteridge store strengthens the brand’s presence in Sicily while introducing a renewed retail concept inspired by the Anglo-Neapolitan identity of the label. The project combines refined materials, sartorial references and an international retail language to reinterpret the brand in a more contemporary way.
The new store reflects the evolution of Gutteridge within the menswear sector, where tailoring heritage, material quality and customer experience converge inside a more sophisticated and coherent retail environment.
Premium materials and sartorial details define the new Gutteridge concept store
The new Gutteridge store in Palermo develops a retail concept based on a balanced combination of natural materials, decorative surfaces and details inspired by tailoring traditions.
Red and white marble, Vienna straw inserts, American walnut finishes and brass details create an elegant and tactile retail environment designed to enhance the quality of the brand’s menswear collections.
The warm palette and refined finishes contribute to shaping a space aligned with Gutteridge’s international image while maintaining a strong connection with Italian sartorial culture.
The layout enhances customer experience through a more fluid retail environment
The concept store is designed to improve the relationship between customer, product and display space. The layout organizes menswear collections through clear circulation paths and a more structured distribution of product categories.
The interior combines product display, premium materials and calibrated lighting to create a more immersive and contemporary shopping experience. The project interprets the evolution of the brand toward a more international image without losing the sartorial identity that defines Gutteridge.
LED lighting and sustainable materials support the brand’s evolution
Sustainability represents one of the key aspects of the new retail concept. The project integrates a fully LED lighting system with reduced energy consumption, improving the environmental efficiency of the commercial space.
Packaging and shopping bags are also produced using recycled paper, reflecting the sustainability path developed by Capri Group through production processes and retail solutions with lower environmental impact.
Collaborations with leading Italian textile manufacturers for tailoring fabrics further reinforce the identity of the brand within the new store concept.
The new Palermo store strengthens Gutteridge’s international retail identity
The new Gutteridge store in Palermo represents an evolution of the brand’s retail experience, introducing a more contemporary, tactile and customer-oriented environment.
Through refined materials, sartorial references, calibrated lighting and a more fluid display concept, the brand consolidates its positioning within the premium menswear retail sector.
by AN Shopfitting Magazine no.166 ©