In Valencia, CuldeSac designed BIMANI’s first store outside Madrid as a 120 sqm retail interior shaped by soft curves, integrated lighting and a restrained material palette.
The project translates the fashion brand’s identity into a spatial language based on simplicity, versatility and continuity, using the interior as a neutral backdrop for the collections.
Curved circulation defines the customer journey
The layout is organised as a succession of clean, curved lines that guide visitors through the store and create a series of distinct areas along the route.
The circulation culminates in the fitting rooms, conceived as a more intimate zone where large curtains made from the brand’s own fabric are combined with oversized mirrors and integrated lighting.
A continuous display system with integrated LED lighting
The entire display system was developed specifically for BIMANI. A continuous rail runs through the space and incorporates LED lighting while supporting different accessories for front-facing looks, folded garments, footwear and communication elements.
This modular approach allows the merchandising configuration to change without altering the overall architectural language of the store.
Campaspero limestone and bleached oak
The material palette was selected to support the brand identity without competing visually with the products. Campaspero limestone appears in its natural finish as a display base, while the walls are treated with a beige marble-effect paint that evokes the texture of quartz.
Pedestals and niches are finished in bleached oak, introducing a warmer material presence within the predominantly light interior.
An immersive response to a limited storefront
Because the façade is narrow and offers very limited window display space, the project turns the interior itself into a visual communication device facing the street.
A transverse screen in the brand’s characteristic nude tone is used to present new products, fabrics and visual content, extending the identity of BIMANI beyond the conventional shop window.
The Valencia store forms part of a broader evolution of BIMANI’s retail identity, developed by CuldeSac alongside the restyling of the brand’s flagship store on Velázquez Street in Madrid.
Location: 34 Jorge Juan Street, Valencia, Spain
Area: 120 sqm
Design: CuldeSac