Fabio Marano designed THINK PINK, a concept for the Milan showroom dedicated to the collections of fashion brand MARCOBOLOGNA. The project defines the exhibition space through a predominantly pink palette, onyx and brass elements, textile surfaces and a linear lighting system.
THINK PINK: between showroom and social space
The project transforms a contemporary open-plan interior into a setting for the presentation of MARCOBOLOGNA collections. Rather than functioning solely as an exhibition environment, the showroom is conceived as a multifunctional space where display, hospitality and interaction coexist within the same design language.
The layout maintains a strong sense of visual openness. Display elements are arranged along the perimeter and across the centre of the space, preserving long perspectives while creating different configurations for presenting garments and accessories.
Pink onyx, brass and a distinctive colour palette
The material palette is one of the defining elements of the concept. Tables and display elements incorporate pink onyx and brass finishes, while textile surfaces and curtains develop different shades of pink throughout the interior.
A dark ceiling provides a strong visual contrast and is crossed by linear lighting elements arranged in different directions. Light therefore becomes a visible component of the interior design, accompanying the sequence of display areas.
A multifunctional showroom concept
THINK PINK combines exhibition functions with areas dedicated to meeting and social interaction. Seating, tables and informal gathering areas introduce a lounge-like dimension alongside the systems used to display the collections.
The customer becomes a central element in the organisation of the space, which extends beyond product presentation to provide an environment for interaction and engagement with the brand.
The concept ultimately interprets the showroom as a flexible environment where display, materials, lighting and social areas contribute to creating a distinctive spatial identity for MARCOBOLOGNA.
Brand: MARCOBOLOGNA
Location: Milan, Italy
Concept: Fabio Marano