Located in Los Angeles’ Koreatown neighbourhood, Studio 1886 is Avon’s immersive experience center, named after the year the beauty company was founded.
Set across two floors and approximately 19,000 sq ft, the space combines product display, beauty consultation, digital tools, training and social areas within a single environment designed for both Avon Representatives and customers.
A physical environment for the Avon brand
Studio 1886 brings together a wide selection of Avon’s skincare, cosmetics, fragrance, haircare and personal care collections in a physical setting conceived around product discovery and interaction.
Rather than functioning solely as a conventional beauty store, the space integrates retail areas with places dedicated to consultation, education and community activities.
The predominantly light interior is organised as an open environment, with different functions identified through display systems, furniture and touches of colour.
Makeup Bar and digital beauty tools
Among the main areas is the Makeup Bar, where Avon’s colour cosmetics and different shade ranges are presented.
Digital tools are integrated into the experience through Avon’s catalogue and augmented reality applications, allowing visitors to virtually test makeup and explore different foundation, eyeshadow, blush and lip colours.
A dedicated Skincare Zone focuses on skincare products and consultation, creating a specific environment for discovering the different ranges and their applications.
Retail, lounge and community spaces
Studio 1886 also incorporates break and lounge areas that extend the experience beyond product presentation.
Seating areas are integrated into the open-plan interior, providing spaces for conversation, consultation and interaction between visitors and Avon Representatives.
The combination of retail displays, consultation points and informal meeting areas gives the 19,000 sq ft space a hybrid character, positioned between a beauty store, an experience center and a training environment.
Training as part of the experience
Education represents another component of Studio 1886. The center provides spaces for training sessions and events dedicated to skincare, colour cosmetics and personal care.
These activities are intended both for customers interested in learning more about the products and for Avon Representatives developing their consultation and product knowledge.
Through this combination of physical retail, digital interaction, beauty consultation and training, Studio 1886 translates the Avon brand into a large-scale experiential environment.
Location: 515 Shatto Place, Koreatown, Los Angeles
Area: approximately 19,000 sq ft
Brand: Avon