Masquespacio designs the first Valencia location for Egeo, introducing a hospitality concept that combines references to traditional Greek architecture with contemporary production technologies. Developed by Ana Milena Hernández and Christophe Penasse, the project reinterprets the identity of the existing Egeo restaurants in Madrid while adapting the concept to a new spatial experience in Valencia.
The intervention balances continuity and innovation through material textures, sculptural forms and digitally produced architectural elements inspired by Greek culture.
The restaurant interior reinterprets Greek architectural identity through contemporary materials
The design maintains the characteristic white and blue palette already associated with the Egeo brand, while introducing a more tactile and architectural interpretation of Greek spatial culture.
Cement-like finishes inspired by traditional Greek houses are applied throughout the interior to create a more authentic material atmosphere. Organic wall volumes introduce sculptural depth into the space and reinforce the visual connection with Mediterranean architecture.
The project moves beyond decorative references, using surfaces and textures to evoke the spatial essence of Greece within a contemporary fast-good restaurant environment.
3D-printed columns transform a traditional Greek element into a contemporary installation
One of the most recognizable features of the project is the series of deteriorated Greek columns distributed throughout the restaurant interior. Rather than reproducing classical architectural elements literally, Masquespacio reinterprets them through colour, technology and abstraction.
The columns are painted in blue and produced using 3D printing technology, transforming a historical symbol into a contemporary design installation. Integrated LED tubes further emphasize the contrast between classical references and digital fabrication processes.
The intervention combines tradition and innovation, using production technology to redefine a familiar visual language commonly associated with Greek restaurants.
The central ordering area recreates the atmosphere of a Greek street market
The order counter is positioned at the centre of the restaurant to recreate the dynamic atmosphere of a mobile food kiosk within a traditional Greek market environment.
This spatial strategy strengthens customer interaction and introduces movement into the layout, transforming the ordering process into an active part of the hospitality experience. The configuration supports the fast-good identity of the brand while maintaining a strong visual connection with Mediterranean street culture.
The combination of open circulation, sculptural elements and central service areas contributes to a more immersive and recognizable restaurant environment.
Material textures, lighting and spatial composition define the hospitality experience
Lighting elements integrated into the architectural structures reinforce the contemporary identity of the project. LED tubes interact with textured surfaces and monochromatic finishes, generating visual contrast throughout the restaurant interior.
The balance between handcrafted references, organic forms and digital production techniques creates a hybrid hospitality language positioned between tradition and experimentation. The project reflects Masquespacio’s approach to hospitality interiors, where branding, architecture and spatial storytelling become part of a unified customer experience.
Project Credits
Client: Egeo
Location: Carrer del Literat Azorín, 8, 46006 València, Spain
Area: 100 sqm
Design: Masquespacio
Photos courtesy: Sebastian Erras