The new Minetti Kids boutique, entirely dedicated to childrenswear fashion, expands the retail offering of the Angelo Minetti group in the historic center of Casale Monferrato. Designed by Cardinali & Gazzabin Architects, the project interprets the store as an immersive retail environment shaped through color, materials and lighting design.
The boutique is located within a historically significant urban context, close to the group’s existing retail spaces. Its position strengthens the commercial identity of the brand within the city center.
Interior design inspired by the world of children
Cardinali & Gazzabin Architects, already responsible for the previous Minetti boutiques, developed an integrated retail concept involving finishes, custom furniture, lighting and display organization.
The design choices focus on creating an original and recognizable environment capable of offering a different experience compared to traditional childrenswear retail spaces. Soft forms, saturated colors and luminous reflections contribute to a dynamic and immersive atmosphere.
The project translates the visual language of childhood into a contemporary fashion retail environment where interior architecture and visual merchandising directly support brand perception.
Color palette, retail lighting and visual merchandising
Every element of the boutique is designed to reinterpret the world of children through chromatic variations, reflective surfaces and materials that amplify the visual perception of the interior space.
The retail lighting system enhances the displayed collections while creating differentiated atmospheres throughout the store. Display elements guide the customer journey through a fluid reading of the retail layout while maintaining constant focus on the quality of the fashion brands showcased inside the boutique.
The result is an emotional and contemporary retail environment designed to engage family-oriented customers and reflect the aesthetic language of international childrenswear brands.
Minetti Kids
Location Casale Monferrato (Alessandria), Italy
Design Cardinali & Gazzabin Architects
Photos courtesy Studio Daido