The project for Antiche Tentazioni Gelato Shop in Buenos Aires reinterprets Italian historical references through a contemporary language. Hitzig Militello uses the arch as the central element of the interior design, transforming it into a scenic structure that defines the space and the visual experience of the venue.

Arches and references to Italian architecture
The arches are the defining feature of the project. Traditionally associated with Italian construction techniques, they are reinterpreted in an abstract and contemporary form through metal structures of varying height, finished with an antique gold-effect paint.
The intervention creates an interior that evokes the imagery of historic Italian architecture without relying on literal reproduction. The composition maintains a balance between historical reference and contemporary hospitality design.
Materials, surfaces and atmosphere
The identity of the gelato shop develops through materials and surfaces that evoke the Tuscan character of the venue. Terracotta tones define the main colour palette, while the walls are clad with fragmented-pattern tiles that suggest the passage of time.
Spanish roof tiles are also reinterpreted as lighting supports, contributing to a deliberately material and layered atmosphere.
The metal fabric mesh with an arabesque motif, suspended over the arched structures, introduces an additional decorative layer and adds visual depth to the space.

Lighting and bar counter structure
The lighting emphasises the sequence of arches and reinforces their scenic role within the project. Light helps define the spatial volume and enhances the metal finishes of the structures.
The bar counter also reflects the main design theme: its metal structure recalls the rhythm of ancient Roman arches, creating continuity between furniture, surfaces and interior architecture.
Project details
Antiche Tentazioni
Location
Libertador & Juramento, Buenos Aires
Concept design, schematic design, design developments
Hitzig Militello Architects
Project Team
Arch. Vanik Margossian, Arch. Dolores Gayoso, Arch. Julieta Setton, Arch. Jeanette Zotta
Area
90 sqm
Photo credit
Federico Kulekdjian
by AN Shopfitting Magazine no.170 ©
