The Valentino Florence boutique opens in Piazza della Signoria with a new concept store developed across two levels. The retail space covers a total area of 200 sqm and marks a significant step in the maison’s retail development.
Valentino Florence boutique: heritage and Italian hospitality
The new concept redefines the client journey through an approach inspired by Italian hospitality, while celebrating the maison’s codes and Italian heritage.
The interior design translates the brand’s artisanal language through onyx and wood elements. The floors feature geometric patterns in Botticino and Sahara Noir marble, while the eclectic colour palette draws inspiration from Roman buildings.
The staircase connects the two levels and creates visual continuity through the same chromatic marbles used for the floors.
Craftsmanship and custom retail furniture
Valentino involved specialized artisans to complete the store furniture. Massimiliano Pipolo created handmade ceramic handles, defined by natural forms suspended between function and abstraction.
Furniture maker Alexandre Logé designed sculpted plaster chandeliers: suspended white compositions with luminous extensions that interact with the space.
The Valentino collections, Valentino Garavani accessories, eyewear and beauty lines are presented through a discreet display system, defined by design details that reinforce the brand identity.
Photo credit: Valentino Fashion Group