A new retail space in Hyderabad’s commercial district
In the bustling commercial district of Hyderabad, the new retail space of the Khushbu Rathod brand takes shape, covering an area of 93 sqm. Designed by Beyond Spaces Design Studio, the project sensitively conveys the aesthetic universe of the resort-wear maison, translating the carefree and radiant spirit of its collections into a fluid, enveloping and deeply sensory environment.
Interiors reflecting fluidity, hospitality and measured luxury
The interiors are conceived to embody the brand’s values: fluidity, hospitality and measured luxury. A delicate palette of pastel yellow and peach wraps the walls, creating a relaxed and inviting atmosphere. This soft chromatic base allows the collections to stand out, while warm brown tones, golden inserts and brass details add depth and a touch of elegance.
Organic curves and spatial dynamism
The design language is characterized by the recurring use of organic curves, which bring dynamism and continuity to the space. Elements such as the reception desk and fitting rooms feature rounded corners and sinuous volumes, emphasizing a soft, sculptural aesthetic that flows throughout the store.
A fluid flooring concept aligned with the chromatic palette
Particolare attenzione è stata dedicata alla pavimentazione, che alterna terrazzo bianco e piastrelle gialle in una composizione fluida, in continuità con il concept cromatico e stilistico delle pareti. Il risultato è una superficie dinamica e coerente, capace di accompagnare il visitatore in un percorso esperienziale armonico.
Circular fitting rooms as iconic elements
Among the most iconic features are the circular fitting rooms, characterized by an ombré finish in peach tones. Far from being simple functional volumes, they serve as sculptural focal points perfectly integrated into the visual narrative of the space.
An organic and tactile display system
The display system combines curved brass rods and bamboo canes—solutions that merge functionality with aesthetic value, evoking an organic and tactile dimension. Some walls are enriched with hand-painted murals, recalling dreamy and tropical atmospheres that strengthen the brand’s relaxed yet sophisticated identity.
An immersive and identity-driven project
Through a careful balance of materials, colors and geometries, Beyond Spaces Design Studio has created not just a retail store but a truly immersive environment. Every detail contributes to narrating the brand’s spirit, resulting in an evocative and refined space that elevates the shopping experience with a coherent and identity-driven design.
Location: Hyderabad, India
Design: Beyond Spaces Design Studio
Photo credits: Nayan Soni