Heritage and contemporary vision
In the heart of Madrid’s prestigious Salamanca district, the Majorica flagship store on Calle Serrano embodies a strategic rebranding that merges heritage with contemporary appeal. Designed by CULDESAC, the space reinterprets the historic codes of the brand through a current visual language that resonates with a cosmopolitan and diverse audience.
A legacy of savoir-faire and innovation
Founded in 1890 and renowned for its patented technique of artificial pearl production—based on delicately blown glass—Majorica has long stood for savoir-faire and innovation. Nevertheless, in an increasingly dynamic market, the brand recognized the need to evolve its image while staying true to the authenticity that has always defined it.
The power of color and spatial storytelling
The interior concept revolves around the bold use of color: a vivid, saturated Majorica red envelops the walls, furnishings and display backdrops, creating an instantly recognizable and impactful atmosphere. The side display windows, defined by clean lines and integrated lighting, alternate between narrative storytelling and digital supports, showcasing the collections with rhythm and clarity.
A fluid and functional layout
The compact yet highly functional layout features two lateral bands of sleek white display cases, guiding the eye toward a scenographic backdrop. Here, a vertical shelving system displays decorative vases and jewelry pieces in a composition reminiscent of a curated gallery. At the center of the space, metallic cylinders function as consultation islands, while the glossy, curved cash desk acts as a dynamic focal point.
Immersive experience and commercial results
Thanks to a fully reimagined visual identity, the new flagship store communicates the brand story and products in an integrated, emotionally engaging manner. Its immersive, fluid design supports cross-selling and encourages broader, more mindful purchasing journeys.
The results speak for themselves: following the store opening, sales increased by nearly 25%, marking a turning point in the brand’s commercial strategy and confirming the strength of its new direction.
Location: Madrid, Calle Serrano
Design: CULDESAC