SICAM 2025 emerges as one of the most solid and well-attended editions of recent years, confirming the central role of the fair within the international furniture industry. Held from 14 to 17 October in Pordenone, the event recorded 692 exhibitors from 33 countries across a total area of 41,000 square meters. Overall attendance reached 29,359 visitors, including 23,818 professionals representing 9,336 companies, 39% of whom came from 112 countries.
For the complete set of official data, the document Statistics SICAM 2025 (PDF) is available.
Visitor Composition and Countries of Origin
The data confirm the strong national base of the event: 61% of visitors came from Italy, with Veneto leading the regional ranking, followed by Friuli Venezia Giulia, Lombardy, Marche, Emilia-Romagna, and Tuscany. At the same time, international attendance continues to grow. In fact, 72% of all foreign visits came from Europe, 19% from Asia, and the rest from the Americas, Africa, and Oceania. Germany, Spain, China, Croatia, and Slovenia lead the list of foreign countries represented, followed by Poland, Ukraine, Greece, Austria, and France.
An Increasingly Strategic International Event
Thanks to a balanced layout between exhibition areas and product density, SICAM 2025 ensures a smooth and comprehensive visiting experience. Italian operators spent an average of 1.34 days at the event, while international visitors stayed for an average of 1.65 days. The analysis of professional roles highlights a strong presence of decision-makers: owners, managing directors, technical managers, and commercial directors. The most represented sectors include furniture, furniture components, kitchen manufacturing, contract, and bathroom furnishings.
Visitor Trends, Behaviours, and Preferences
Attendance data show a particular concentration during 15 and 16 October, considered the most strategic days for exhibitors and buyers. Friday, on the other hand, remains the preferred day for those seeking a quieter environment with more opportunities for in-depth discussions. Additional insights come from the badge-scanning system, which has supported exhibitors for over ten years in managing their contacts. According to the data collected, visitor flow remained evenly distributed across all pavilions—an outcome made possible by the choice not to divide the fair by product category.
A Positive Atmosphere That Defined the 2025 Edition
Beyond the numbers, SICAM 2025 stood out for its particularly relaxed and positive atmosphere. Hospitality services played a significant role, with over 74,000 bottles of water, 68,000 coffees, and more than 100,000 snacks served during the four days of the event. According to Carolina Giobbi, the edition was characterised by “a serene and optimistic atmosphere that fostered high-quality interactions between companies, clients, and partners.” This confirms SICAM’s identity as a key appointment in the industry, especially during a complex yet opportunity-rich market phase.
Next Edition of SICAM
The 17th edition is already scheduled: SICAM will return from 20 to 23 October 2026, aiming to further consolidate its role as a reference point for the global furniture supply chain.