A concept store is a retail space designed to express a curatorial idea and a brand identity through product selection, spatial design and visual presentation.
In contemporary retail design, the concept store goes beyond the traditional retail model and becomes a hybrid environment where architecture, interior design and visual merchandising create a narrative and experiential space.
In this section, AN Shopfitting Magazine presents concept store projects from cities around the world, analysing design concept, materials, display layout and visual merchandising strategies.
