Puma London Store
Retail Design

Puma store on London’s Carnaby Street.

The Puma store on London’s Carnaby Street reopened after a complete redesign by Plajer + Franz Studio under the direction of Ales Kernjak. The project introduces Puma’s Retail 2.0 concept, combining interactive technologies, local references and sustainable design solutions, with a layout that highlights footwear as the brand’s core product category.

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