NIKE pop-up showroom by Maggie Peng & Albert Tien, Beijing

NIKE pop-up showroom by Maggie Peng & Albert Tien, Beijing

📅20 dicembre 2012, 22:42

Maggie Peng and Albert Tien designed an exhibition environment for the new Nike Women’s Collection to express the atmosphere of weightlessness and the ethereal.

Nike, pop-up - BeijingThe simplicity and scale of the three top and bottom plinths serve as a monumental backdrop for the suspended elements in between that came in and out of focus through the movement between the plinths.

Behind the three plinths is a large video projection of images from the look book that we animated to create movement.

The installation as a whole creates a strong, serene, yet Nike, pop-up - Beijingwarm space that allows the products to be the centerpiece.


Nike, pop-up - Beijing
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