BURBERRY opens Flagship Store in Shanghai.

BURBERRY opens Flagship Store in Shanghai.

📅28 Aprile 2014, 14:15

Burberry has opened a new flagship store in Shanghai, its largest in China so far and the first to feature the Burberry Beauty room concept.

Burberry flagship store ShanghaiLocated in the city’s Kerry Centre in Shanghai’s Jing An district, it’s the British brand’s eighth location in the city.
Burberry flagship store Shanghai
The store will get an official launch with an event on April 24 designed to bring London to Shanghai with an immersive digital Burberry experience.
Burberry-Flagship-Store-Shanghai

Inspired by the global flagship at 121 Regent Street in London, the space was designed to incorporate the best of British craftsmanship and materials, with a design concept developed by Chief Creative Officer Christopher Bailey.
burberry-shanghai
The store is set over three floors that mix digital and physical displays, including a dynamic illuminated facade on the outside and over 40 video screens on the inside providing an immersive audiovisual experience.

The technical magic also include RFID chips woven into pieces that trigger mirrors to turn into screens and showcase exclusive content like fashion shows and product videos.

www.burberry.com


 

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