CuldeSac™ stands tali in Madrid its flagship store for Glent.

CuldeSac™ stands tali in Madrid its flagship store for Glent.

📅11 febbraio 2015, 16:37

The  creative with studio stages an innovative buying experience in one of the Spanish capital’s most exclusive districts.

CuldeSacTM  has signed its name to the  concept and  development of a project for the first Glent Shoes store in Madrid, inviting customers to enjoy  a unique buying experience that combines technology and craftsmanship.
Glent_store_Madrid_CuldeSac_AN-retail-design

Glent, a company w1th l 00% Spanish capitai, rel1ed on CuldeSac TM,  one of the country’s most renowned design studios, to create a warm, elegant and masculine space that faithfully refiects the values of quality, craftsmanship and innovation, able to surprise even the most demanding buyers.

From its recently  inaugurated flagship stare in Spain, Glent represents, with  its infinite  possibilities for customisation and its unique  buying experience,  the true paradigm of  21>t century luxury,  while simultaneously providing  significant reductions  in  production  times  and  costs through   the  use of technology. The project has been well-received since its launch in terms of both the store’s personality and product, especially among foreign visitors, who have a longer tradition of buying custom-made shoes.
Glent_store_Madrid_CuldeSac_AN-retail-designThrough  this project, CuldeSac™ has optimised and enhanced the  profitability of  a small 60-square metre   space, by  transforming it  into  the  ideai setting  for  stylishness and  custom-making,   which constitute the essence of Glent Shoes- from  3D measuring of the feet, to the choice of every detail and finish of the design. The shoes produced  by Glent  are  similarly  a perfect combination of technology  and craftsmanship. The creative team of CuldeSac rM Retail has managed to convey the brand’s personality through the use of materials such as wood, leather and meta!, combined w1th an effie ent distribution which guides the customer through the dlfferent  areas and moments of the purchase. At the same time, the space appears to be almost monochrome so that the shoes on display are highlighted in contrast.
Glent_store_Madrid_CuldeSac_AN-retail-designThe buying experience developed by CuldeSac TM   allows for different routes through the stare adapting to  every  person’s needs and time.  During  a first  visit, the  exact  measurements  of  each foot are obtained using the store’s 3D digitiser. Once Glent’s experts have identified the most appropriate foot size and shape, the customer designs their own shoe by selecting the type of leather, sole, colour of the stitching and laces, and even whether to  have their init1als engraved, or  a name, or message on the ins1de. Four weeks later, customers can collect from the stare or have their pair of custom-made shoes delivered to their home. For future  purchases, the in1tial scanning is not necessary as every customer’s foot measurements and shape are recorded in a database.

The first point  of sale of Glent Shoes has been furnished by prestigious decorators  such as Cassina, Joquer, Hay and Martlnez-Medina, with luminaires from Flos who have provided an ideai and functional perimeter lighting solution.

This project  Joins the  long list of  CuldeSac™ projects  in  the  retail  sector,  where  the  company  1s consolidating its position in association with luxury national and international brands.

Project: CuldeSac
Client: Glent  Store Madrid
Location: Callejon ]orge Juan, 14 2800 l Madrid (Spain)
Area: 60 mq

About  CuldeSac
CuldeSac™, a strategie and creative consulting company headquartered in Valencia, develops  ideas and concepts to bring  added-value and business to  brands. The  multi-disciplinary  team  that  makes up  this creative laboratory  specializes in the development  and execution of unique brand experiences throughout the world. CuldeSac™ is currently   one  of  the  most  versatile  studios  in the  Spanish creative  world.  Recognized internationally  and a regular collaborator  with  premium  brands, the  studio  explores  alternative  routes to carry out interdisciplinary projects on spaces, products, branding, events, communication  and PR.


 

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