The creative studio stages an innovative buying experience in one of the Spanish capital’s most exclusive districts.
CuldeSac™ has signed its name to the concept and development of a project for the first Glent Shoes store in Madrid, inviting customers to enjoy a unique buying experience that combines technology and craftsmanship.
Glent, a company with l 00% Spanish capitai, relied on
CuldeSac™, one of the country’s most renowned design studios, to create a warm, elegant and masculine space that faithfully refiects the values of quality, craftsmanship and innovation, able to surprise even the most demanding buyers.
From its recently inaugurated flagship stare in Spain, Glent represents, with its infinite possibilities for customisation and its unique buying experience, the true paradigm of 21t century luxury, while simultaneously providing significant reductions in production times and costs through the use of technology. The project has been well-received since its launch in terms of both the store’s personality and product, especially among foreign visitors, who have a longer tradition of buying custom-made shoes.
Through this project, CuldeSac™ has optimised and enhanced the profitability of a small 60-square metre space, by transforming it into the ideal setting for stylishness and custom-making, which constitute the essence of Glent Shoes- from 3D measuring of the feet, to the choice of every detail and finish of the design.
The shoes produced by Glent are similarly a perfect combination of technology and craftsmanship.
The creative team of CuldeSac™ has managed to convey the brand’s personality through the use of materials such as wood, leather and meta!, combined w1th an effie ent distribution which guides the customer through the dlfferent areas and moments of the purchase. At the same time, the space appears to be almost monochrome so that the shoes on display are highlighted in contrast.
The buying experience developed by CuldeSac™ allows for different routes through the stare adapting to every person’s needs and time. During a first visit, the exact measurements of each foot are obtained using the store’s 3D digitiser.
Once Glent’s experts have identified the most appropriate foot size and shape, the customer designs their own shoe by selecting the type of leather, sole, colour of the stitching and laces, and even whether to have their init1als engraved, or a name, or message on the ins1de.
Four weeks later, customers can collect from the stare or have their pair of custom-made shoes delivered to their home. For future purchases, the in1tial scanning is not necessary as every customer’s foot measurements and shape are recorded in a database.
The first point of sale of Glent Shoes has been furnished by prestigious decorators such as Cassina, Joquer, Hay and Martinez-Medina, with luminaires from Flos who have provided an ideai and functional perimeter lighting solution.
This project Joins the long list of CuldeSac™ projects in the retail sector, where the company 1s consolidating its position in association with luxury national and international brands.
Project: CuldeSac™
Client: Glent Store Madrid
Location: Callejon ]orge Juan, 14 2800 l Madrid (Spain)
Area: 60 mq
CuldeSac™, a strategie and creative consulting company headquartered in Valencia, develops ideas and concepts to bring added-value and business to brands. The multi-disciplinary team that makes up this creative laboratory specializes in the development and execution of unique brand experiences throughout the world. CuldeSac™ is currently one of the most versatile studios in the Spanish creative world. Recognized internationally and a regular collaborator with premium brands, the studio explores alternative routes to carry out interdisciplinary projects on spaces, products, branding, events, communication and PR.
