Attraction in the design of Ofee

Attraction in the design of Ofee

📅29 Settembre 2016, 14:33
TESTO ITALIANO

Ofee jewellery brand from France enters Asia with its first boutique store in Hong Kong.
stefano tordiglione ofee retail design

French jewellery brand Ofee’s first Asian boutique is found in Causeway Bay and stands out for its charcoal grey façade complemented by chic white mouldings. Once inside shoppers discover sleek and sophisticated interiors from Stefano Tordiglione where classic French design meets contemporary chic.

stefano tordiglione ofee retail design

Deep greys, off-whites and silvery hues set a tone of subtle gracefulness, reflecting the delicate white and rose gold jewellery, exquisitely set with precious diamonds, for which the Parisian brand is known.

Large windows containing Ofee’s collections span the walls to ensure the intricate pieces are displayed to full effect, while showcases inspired in their design by traditional French furnishings stand on classic chevron wooden flooring.

At the end of the boutique, an earring bar adds a contemporary touch offering visitors the opportunity to sit at the counter and choose and try on earrings from the display in a relaxing way.

The challenge of low ceilings has been addressed through the light tones and the clean, airy nature of the design, with fixtures set up into the ceiling to save on height.

A contemporary interpretation of classic French design, Ofee’s muted interiors offer a clean and subtle palette on which to showcase the delicate and elegant jewellery. Stefano Tordiglione Design expertly balances the brand’s offering with the interior design.

Interior Design Studio Stefano Tordiglione Design Ltd
Client Dorfive Ltd
Designers Stefano Tordiglione, Kenneth Tam
Location Hong Kong
Area 62 sqm
Photos courtesy Ofee
by AN shopfitting magazine no.134 ©


 

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