US denim label Levi’s has opened a new concept store in Soho London with a focus on sustainability and circularity.
The brand said the two-floor store will act as a “new blueprint for an in-store consumer experience”, and features a made-to-measure Lot No.1 bespoke denim service; Levi’s Vintage Clothing, a premium line creating new interpretations of archival pieces; and Levi’s Tailor Shop, the brand’s customisation and repair service.
The label is also introducing Levi’s by Levi’s, a new product solution made from entirely repaired, reimagined and recycled products from the brand, which will be exclusively available at the new store.
