Bomboogie opens the doors of a new flagship store in Verona

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The Italian outerwear and urbanwear brand Bomboogie has opened a new 89 sqm. flagship store in Verona, in the central Piazza delle Erbe, according to a new design concept that will be followed by four additional openings in 2023 in Italy.

Bomboogie opens the doors of a new flagship store in Verona

The new store occupies two floors designed to create a game of reflections, mirrors and black and white checked floors. In addition, two maxi-screens inside it, feature campaign videos and images of the brand and to give a sense of width to the overall space, while the interiors and furnishings follow Bomboogie’s style characterised by essential lines and design, and colors inspired by the military world, as per the tradition of the brand founded in 1991.

The Verona flagship store represents the first of a series of openings as part of a wider retail expansion strategy that began last within the celebration of the brand’s 30th anniversary and its rebranding.

Bomboogie  flagship store in Verona

Following this step there will be an expansion to the international market, continuing with the identification and opening of new storefronts abroad as well, with a particular focus towards the German market.

by AN shopfitting magazine no.172 ©