Located at 48, rue François 1er, in the heart of Paris, Zilli’s new flagship store opened its doors in September 2024, marking the latest milestone in the brand’s commitment to achieving “the pinnacle of luxury”. The store is housed in a classic Parisian building that exudes timeless elegance and charm.
A Parisian Home for ZILLI’s Excellence
Zilli new Maison is an ode to excellence and refinement in men’s fashion, relevant to modern lifestyles and contemporary sensibilities.
On entering the store, customers are greeted by a surprising modern interpretation of a Parisian home, where the pieces of the Zilli collection are ‘staged’ and presented as precious artisan pieces. A special feature is the shirt wall, which catches the eye like a collection of paintings. The mirrored ceiling adds elegance, gravitas and energy to the space, inviting customers to discover more.
A Refined Material Palette
A warm and welcoming material palette, composed of Walnut wood, Parisian limestone, bold polished steel and Blue Radica create the sophisticated masculine ambient, timeless signature of Maison Zilli.
An Exclusive Basement Experience
The basement is a unique destination that will delight the connoisseur with its offer of leather goods to order and made-to-order pieces. The main feature is the Shoe Rotonda, a place of contemplation and discovery that surrounds the clientele with the shoe collections.
Elegance on the Upper Floors
The two upper floors are an invitation to private areas, entering the ecrin of Parisian style space. The original wall mouldings, a hallmark of Parisian architecture, have been carefully restored to their former glory, seamlessly integrating lighting and fixtures.
Bespoke Displays and Sculptural Furniture
A series of sculptural cabinets, like personal wardrobes, rhythm the interior of the rooms. These bespoke displays are crafted from high quality materials such as marble, glass, walnut and polished metal that complement the store’s luxurious ambience.
The rooms are bathed in a soft shade of beige and muted colours, thanks to indirect lighting and integrated luminaires that highlight each product. Contrast is provided by indigo Radica wooden tables and displays, which echo the blue of Zilli ‘s garments.
Custom furniture pieces, including sofas, side tables, lamps, console and special art pieces has been carefully designed to complete and enhance Maison Zilli ‘s new identity. The three-layer armchairs are particularly notable, embodying the brand’s signature triple stitch showcasing impeccable craftsmanship by La Maison Philippe Hurel.
Lighting and Atmosphere
Each display is thoughtfully curated to showcase Zilli’s collections in the best possible light. The alabaster lamps, crowned with a brass stem, were made in Lyon by Pulsatil. The lighting design plays a crucial role in highlighting the intricate details and craftsmanship of the space.
The Made-to-Measure Experience
The second floor is the chamber of Zilli ‘s, the made to measure and bespoke tailoring salons. Shadow grey walls and indigo blue Radica wood furniture and flooring create a dramatic setting that interprets ZILLI’s passion for innovation and pioneering spirit, creating a sophisticated and unexpectedly masculine ambience.
Each room has a specific function: The tailoring room has a large dressing table with an integrated digital screen in the centre, taking tailoring to a new dimension where the past and future of men’s luxury meet.
Selected products are displayed in a cabinet of curiosities, whose hidden pieces are revealed to the client in a unique ceremony at the center salon. It is also a place to meet and share moments with a large library dedicated to arts and crafts, with a collection of manuscripts and selected objects.
Art, Craftsmanship and Timeless Elegance
Capturing the ambience of a quintessential French home, the walls are adorned with carefully curated compositions of consoles, lamps and artwork. Stunning blue and green onyx accent the low tables and console design.
The astonishing stone patterns create a timeless moment, subtly contrasted with simple furniture. The bronze console from Atelier François Pouenat further enhances the space, with commitment to craftsmanship and modern elegance. Pietro Siminelli’s artworks, add cultural depth to the all areas.
Location: Paris
Design: Curiosity Inc.
Photo credit: Kristen Pelou