Profumeria Tafuri in Castrovillari, in the province of Cosenza, unveils a renewed retail environment through a retail design project by Duolabplus. The intervention redefines the identity of the store through a contemporary design language that combines custom furnishings, integrated lighting and a display layout conceived to enhance the fragrance collections. The furnishings manufactured by Bottega Innovativa contribute to creating an orderly, bright and cohesive environment where the relationship between product, display and customer journey plays a central role.
The layout organizes product displays within a clear and readable retail environment
The project develops a space characterized by a well-defined organization of the display areas. Display structures positioned along the perimeter of the store improve product visibility and contribute to an immediate understanding of the assortment.
The arrangement of the furnishings leaves generous open areas at the center of the store, enhancing the perception of space and facilitating customer movement. This configuration helps maintain high visibility of the products on display while strengthening the overall functionality of the retail environment.
Metal and glass furnishings define a contemporary perfumery identity
The furnishings produced by Bottega Innovativa stand out for their powder-coated metal uprights finished in a refined Bronze tone. The lightweight structure of the display systems contributes to an open and bright visual perception throughout the store.
Glass shelves further enhance the sense of lightness while allowing the products to become the focal point of the composition. The contrast between the bronze finishes and the light surfaces creates an elegant and contemporary atmosphere consistent with the positioning of the store.
Integrated LED lighting enhances products and display surfaces
One of the most distinctive aspects of the project is the integration of lighting within the furnishings. The display systems feature built-in LED lighting that highlights products and improves the readability of the collections.
The electrified display cabinets also incorporate dedicated lighting sources, contributing to a uniform distribution of light and a more accurate perception of colors, packaging and product details. Lighting therefore becomes an integral part of the display system rather than a purely technical component.
The central column and cash desks become defining elements of the retail space
The most recognizable architectural feature of the project is the sculptural central column, which contributes to the identity of the environment and introduces a strong visual focal point within the store.
Alongside this element are the “Ovetto” cash desks, manufactured in painted canneté with a distinctive Petrolio finish. The color choice creates a contrast with the bronze display structures and introduces a distinctive feature that reinforces the store’s identity.
Materials, color and lighting shape a renewed retail experience
The intervention developed for Profumeria Tafuri combines materials, color and lighting into a coherent design system. The bronze finishes of the furnishings, the Petrolio finish of the central elements and the integrated lighting contribute to the creation of a contemporary environment designed to improve the use of the space and the presentation of products.
The result is a perfumery store that refreshes its image through display and design solutions focused on the perceptual quality of the commercial environment.
Location: Castrovillari, Cosenza, Italy
Design: Duolabplus
Furniture: Bottega Innovativa