Presented at EuroShop 2020, the renewed Hi Retail division of Brugnotto Group unveiled the restyled Enjoy collection dedicated to the food sector. The concept introduces a new approach based on modular products that can be combined to create retail environments with a distinctive identity and strong visual impact.
The collection includes the concepts On Stage, The Cave and Vibrant, each interpreting a different food retail format through the combination of modular elements, materials, lighting and spatial organisation.
On Stage enhances bakery products through lighting and atmosphere
On Stage – Bakery Allure reinterprets the contemporary bakery and pastry shop through a dark colour palette and lighting specifically designed to highlight the products on display. Bread and pastries become the focal point of the interior, taking centre stage like performers under theatre spotlights.
Visitors are welcomed into a multisensory environment where aromas and flavours accompany the product display within a softly lit atmosphere. Acoustic panels reduce external noise, creating a calm and relaxing setting that encourages customers to enjoy the space.
The Cave reinterprets the contemporary wine shop
The Cave – Hybrid Enoteca presents a contemporary wine shop where premium wines are displayed alongside beer through an original interplay of light and mirrors.
The concept originates from the renovation of a former warehouse while preserving the building’s original architectural character. Exposed brick walls finished in Sapphire Blue are combined with a mezzanine lounge dedicated to wine tasting, creating a balance between industrial heritage and contemporary design.
The Ecofusion wall system defines the back-bar area
One of the project’s defining features is the Ecofusion wall system positioned behind the counter. The installation integrates lighting, smoked glass shelves and beer dispensing systems, organising the operational area while enhancing product presentation.
Vibrant completes the Enjoy collection
The collection is completed by Vibrant, a concept dedicated to café culture and aperitif service, which was still under development at the time of its presentation during EuroShop 2020.
Through the Enjoy collection, Hi Retail introduces a new retail concept based on modular products capable of creating distinctive environments for different food retail formats.
Project credits
Brand: Brugnotto Group – Hi Retail
Collection: Enjoy – Scenari
Presented at: EuroShop 2020