Located inside La Cartiera Shopping Mall in Pompei, near Naples, the new B&M Optikal store, designed by Studio Poiesis, introduces a retail format centred on customer interaction, display systems and spatial organisation. The project redefines the layout of the optical store through multifunctional furnishings, integrated lighting and a carefully balanced colour palette designed to enhance the presentation of eyewear.
Rather than simply updating the store’s image, the design focuses on making the process of selecting and trying on glasses more intuitive and fluid.
A new retail format for the optical store
The project begins with a complete reorganisation of both the interior layout and the display system.
The perimeter walls become active elements within the customer journey, guiding visitors through the different areas of the store while making the process of browsing and trying on eyewear more natural and accessible.
At the centre of the space, two multifunctional display units organise the retail environment, combining product presentation, storage and customer service within a single architectural element.
Layout and display systems
The central furnishings become the focal point of the entire store.
Besides displaying the eyewear collections, they create meeting points where customers and sales staff can interact throughout the purchasing process. A series of movable mirrors further enhances this interaction, allowing visitors to observe the products from multiple viewpoints during the fitting experience.
The display system has been designed to ensure visual continuity, clarity and easy consultation of the collections.
Materials and lighting shape the store identity
Materials, colours and lighting define the visual identity of the new retail format.
A large oversized pair of eyeglasses positioned in the storefront becomes the principal visual element attracting visitors into the store.
Inside, the red flooring recalls the brand’s corporate identity, while the black walls emphasise the linear lighting integrated throughout the interior. White lacquered display furnishings reflect the light and help focus attention on the eyewear collections.
Lighting and display elements work together to create a coherent retail environment in which every architectural component contributes to the customer experience.
B&M Optikal
Design Studio Poiesis
Location La Cartiera Shopping Mall, Pompei, Naples, Italy