Borsalino has opened a new boutique in the Principality of Monaco inside the Metropole Shopping Center, located at 17 avenue des Spélugues. The new retail space strengthens the brand’s international expansion strategy through a compact environment designed to showcase Borsalino’s collections of hats, caps and accessories.
The boutique develops a dedicated visual identity for the Borsalino collections
Facing the shopping gallery through two storefront windows, the boutique occupies a surface of 35 square metres. The project introduces a dedicated visual identity conceived to present and enhance the Borsalino collections within a compact and recognisable retail environment.
The boutique translates the brand language into a smaller retail scale, creating continuity between product display, visual identity and customer experience.
The Monte Carlo opening reinforces the brand’s international retail strategy
“We are very proud of this new opening in the Principality of Monaco, one of the destinations preferred by international tourism,” says Mauro Baglietto, managing director of Borsalino. “It represents an important step in the company’s relaunch plan: one of our objectives is to further develop international retail.”
The new Monte Carlo boutique joins the flagship stores in Mykonos and Milan Linate opened by the brand over the past twelve months. At the same time, the pop-up store project continues throughout summer 2022 across several Mediterranean tourist destinations and, for the first time in the brand’s history, also in the United States.
Location: Metropole Shopping Center, Monte Carlo
Brand: Borsalino
Surface: 35 sqm
Photos courtesy: Borsalino