In the first arrondissement of Paris, near Rue Saint-Honoré and Place Vendôme, the DESTREE flagship store Paris combines fashion and contemporary art, creating a retail environment that reflects the dialogue between Paris and New York.
Founded by Géraldine Guyot, DESTREE has rapidly expanded in the international market. This trajectory led to the collaboration with artist and sculptor Simone Bodmer-Turner, who defined the artistic direction of the space.
Sculptural interior design in DESTREE flagship store Paris
The DESTREE flagship store in Paris is conceived as a minimal and controlled space, where interior design takes on a sculptural dimension. The environment is treated as a neutral surface, designed to isolate visitors from the urban context.
White walls integrate display niches and hanging systems, maintaining visual continuity. Two elements designed by Simone Bodmer-Turner — a tulip-shaped lamp and a sculptural object — define the spatial language.
Retail space and brand identity
Located at 3 rue du 29 juillet, the boutique presents ready-to-wear collections, leather accessories, hats and jewelry. The display system is reduced to essential elements.
Each component contributes to expressing the brand identity, balancing formal rigor and creative freedom within a coherent retail environment.
Photos courtesy Benoit Florencon
by AN Shopfitting Magazine no.171 ©