Located in the heart of Pune, India, Raslila boutique, designed by Kefi Design Studio, stands out for its refined use of materials, reflective surfaces and a restrained colour palette, shaping a sophisticated and immersive retail environment. Covering an area of 84 sqm, the project interprets the idea of a contemporary boutique through a balanced relationship between aesthetics, functionality and material selection.
A concept rooted in self-reflection
The interior design is informed by a notion of introspection, translated into a spatial language defined by tactile surfaces and carefully layered textures. White fluted panels, brass inserts and strategically placed mirrors enhance the perception of depth, amplifying light and drawing attention to the displayed collections.
Materiality and colour palette
The project is defined by a neutral palette, enriched with subtle accents that reinforce the store’s identity.
- Terrazzo flooring in neutral tones extends throughout the space, including the fitting rooms, ensuring visual continuity.
- Gold finishes applied to hanging rails and structural details introduce a precise decorative layer.
- Soft blush curtains provide a gentle and discreet spatial separation.
Within the Raslila project, lighting is integrated into a grid ceiling, creating a soft and diffused effect that enhances the overall spatial quality.
A fluid layout enhancing the collections
The ready-to-wear collections are displayed on suspended gold rails positioned in front of large glazed openings, while a central arched structure, highlighted with integrated LED lighting, defines the main display area.
The section dedicated to traditional garments is organised along the perimeter, defined by gold-finished steel rods and visually separated by smoked glass panels, maintaining a sense of continuity and openness.
A refined aesthetic shaping the retail experience
The storefront and signage contribute to strengthening the brand identity, resulting in a coherent and recognisable environment. Each element is carefully composed to support a controlled and immersive retail experience.
Location Pune, India
Area 84 sqm
Design Firm Kefi Design Studio
Designer Shilpa Agarwal
Photos courtesy The Kuber