The design redefines the codes of the traditional travel agency, transformed into a place of exploration, where the treasures of Japanese culture live side by side.
HIS, leading travel company in Japan, opens the doors of its first concept store in Paris. Located just around the corner from the Hôtel de Ville, HIS Paris offers an exclusive experience dedicated to Japan, in the form of a life-size travel diary. To create this confidential space,
HIS has teamed up with Place Magaje, the interior architecture agency founded by multi-award-winning designer Goliath Dyèvre.
An Experience Store Designed by Goliath Dyèvre
The interior design conceived by Goliath Dyèvre for HIS Paris is unlike any other. Designed with superimposition in mind – superimposition of a place, superimposition of the cultures and forms – the experience-oriented store poetically transposes Japanese minimalism and Western decorative style to create a singular setting where two cultures interact.
Driven by a responsible approach, both on the design method and the resources used, HIS Paris brings luxury codes into a new era.
In order to preserve the tone of the original space, the designer set about rediscovering the patina and traces that forged its history. This archaeological exercise has deliberately left the brick walls, rough concrete surfaces and original floors visible. Construction props, usually used in masonry, become functional, presentation and communication supports.
«We wanted to show what is not shown, play with the idea of transparency and highlight the sincerity of the materials», says Goliath Dyèvre, former resident at Villa Kujoyama in Kyoto.
Like every Japanese building, the store is conditioned by its environment. With its open facade and its large windows, this setting reflects the urban bustle that surrounds it. Industrial elements combined with bespoke furniture crafted from solid wood create a refined atmosphere, borrowed from the aesthetics of the brutalists, where tradition and modernity come together in perfect harmony.
Location Paris
Design Place Magaje, Goliath Dyèvre
Photo © Sébastien Véronèse