In contemporary retail, commercial space design requires an increasingly precise balance between project coordination, technical specialization and visual identity consistency. The collaboration between Montecolino, Topcolor and Klamoo introduces an integrated operating model that combines different vertical skills within a shared direction. The system includes flooring, visual communication, digital printing, wall coverings and display tools, with the aim of creating coherent, recognizable and functional retail environments.
The approach emerges as an alternative to traditional models based exclusively on the general contractor or on the separate management of multiple specialist suppliers. In this context, coordination between complementary companies becomes an integral part of the retail project and helps improve aesthetic continuity, operational organization and the final quality of the space.
Coordination between specialist skills improves retail project management
In the retail sector, working with several specialist suppliers often enables a high level of technical and design customization. However, this model can generate complexity in schedule management, execution supervision and stylistic consistency across the elements within the store.
The general contractor approach simplifies operational coordination through a single point of contact, with advantages in terms of management and execution speed. However, some projects require highly specific vertical skills that do not always find full expression within a centralized structure.
The model developed by Montecolino, Topcolor and Klamoo stands between these two operating methods. The collaboration keeps the specializations of each company distinct while integrating them within a shared design strategy focused on the visual and functional continuity of the commercial space.
For Dr. Rosario Di Monaco’s pharmacy, Klamoo created a decorative intervention as part of a project curated by Ekofarma Srl of Urbino, using Alabama wallpaper on Artis support. The solution contributed to defining a modern, contemporary and elegant environment, enhancing the pharmacy interiors and creating a welcoming and distinctive space that expresses the identity of the store.
Flooring and entrance elements define the first perception of the space
Montecolino works on the elements that define the welcome experience and the first point of contact with the store. Flooring, technical entrance mats and custom printed rugs contribute to visual continuity and recognizability from the access areas.
In contemporary retail, these elements do not only perform a technical function, but also contribute to brand identity and to the organization of the customer journey. Materials, textures and graphic customization therefore become design tools that interact with the rest of the environment.
Digital printing expands display and visual communication possibilities
Topcolor develops solutions dedicated to visual communication and display systems for the point of sale. The company produces floor-standing and countertop displays, POP solutions, signage, window graphics and three-dimensional objects designed to integrate with the commercial layout.
Digital printing also makes it possible to extend the brand’s visual language across different supports, from customized outdoor signs with logos to bespoke wall lettering, as well as informational materials such as brochures and flyers. The integration of display, communication and visual orientation helps improve readability and consistency within the retail experience.
Wall coverings transform surfaces into narrative tools
Klamoo completes the integrated system through digitally printed wall coverings designed to enhance the internal surfaces of the store. Custom wallpapers introduce a visual language consistent with the identity of the space and contribute to shaping the retail atmosphere.
In contemporary commercial design, vertical surfaces play a strategic role in defining the customer experience. Texture, graphics and visual continuity become elements that support orientation, recognizability and permanence within the store.
by AN Shopfitting Magazine no.192 ©