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SHOP IN SHOP: What is the right strategy for 2014?

We shall briefly analyse some of the winning aspects and other aspects to avoid in order to invest in the Shop in Shop strategy, beginning from a reflection on market developments and the importance of visual merchandising.

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XACUS Showroom in Milano
English Edition

Xacus Showroom – Milan

The Xacus show room occupies 150 sqm and has been planned by the Italian designer Flavio Albanese, and the concept rounds on white color as metaphysical place, empty of cares and quite full of light, with modular structures fabric covered, total white, and buttons.

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MRQT Boutique, Stuttgart
English Edition

MRQT Boutique, Stuttgart

Swiss architecture firm ROK – Rippmann Oesterle Knauss has completed the MRQT boutique in Stuttgart, Germany. The store features a unique fur-like wall consisting of 22.000 wooden…

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English Edition

Las Chicas boutique, Belo Horizonte, Brasile

Las Chicas Boutique intends to be a reference space for fashion in Belo Horizonte and seeks to enhance the Brazilian design offering clothing and accessories of consecrated national brands to the female audience…

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English Edition

HERBAVIVA concept store.

The iarchitects architecture studio has designed a new concept of sale point for the Piedmont Herbaviva herbalist chain stores.

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English Edition

Burma jewelry boutique, Paris

The front of the Burma boutique in Rue de la Paix is decked out in black and glass. The exterior and interior spaces attract and interact via a façade that takes its inspiration from the portrait gallery.

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English Edition

Arkhe Beauty Salon Chiba, Japan

Japanese firm Moriyuki Ochiai Architects designed a beauty salon named ARKHE (refers to the ancient belief that water is the source of all creation) around the theme of water…

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English Edition

I-CAPONE HAIR STYLIST Naples

Antonio Mollo recently has completed the interior project for I-CAPONE Hair Stylist in Naples, Italy. The design project wraps the space and the person with white lines of Barrisol. Project I Capone Hair StylistLocation Naples, […]