SAMSUNG concept store.

SAMSUNG concept store.

📅06 Dicembre 2012, 21:29

As part of an ongoing relationship with Samsung UK we were approached with a brief to deliver a new Samsung shop-in-shop experience for Selfridges’ London technology department.

This new concept is a unique design tailored for the Selfridges environment and customer, and bringing a fashionability to the technology offer. Importantly this space is a crossover between brand store, where education and experience are key, and best retail practice, where range and convergence feature heavily. The resulting space brings a commercial edge and complete customer journey.

Project Samsung
cation Selfridges, London, UK
ize 150 sqm


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