As part of an ongoing relationship with Samsung UK we were approached with a brief to deliver a new Samsung shop-in-shop experience for Selfridges’ London technology department. This new concept is a unique design tailored for the Selfridges environment and customer, and bringing a fashionability to the technology offer.
Importantly this space is a crossover between brand store, where education and experience are key, and best retail practice, where range and convergence feature heavily. The resulting space brings a commercial edge and complete customer journey.
Project Samsung
Location Selfridges, London, UK
Size 150 sqm
Design Dalziel+Pow
