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Jigsaw has opened a one-off Emporium store on Duke Street, Mayfair. The retail venture is described as a place “where style and design meet culture and conversation”
Jigsaw approached Dalziel and Pow with the brief to create a new concept store.
The flagship store, located on Duke Street in North Mayfair, features a multi-brand shop-in-shop from The Shop at Bluebird (the Group’s fashion and lifestyle boutique on King’s Road), a full representation of Jigsaw’s women’s, men’s and junior ranges, as well as an in-store cafe operated by Fernandez and Wells, alongside art installations created by emerging artists.
The store occupies the ground and basement floors of a refurbished Queen Anne building, situated 50 yards from Oxford Street. The design embraces the existing brick-lined architecture, offset against a textural monochrome box where the character of the brand is expressed through found furniture and commissioned artwork.
The total experience is unique and distinctive for the Jigsaw Group, more than just a store but a destination in the heart of the West End.
Project Jigsaw Duke St. Emporium
Location Duke Street, London, UK
Design Dalziel and Pow
Area 550 sqm
by AN shopfitting magazine ©
