JIGSAW Duke St. Emporium in central London.

JIGSAW Duke St. Emporium in central London.

📅09 febbraio 2015, 12:40

Jigsaw has opened a one-off Emporium store on Duke Street, Mayfair. The retail venture is described as a place “where style and design meet culture and conversation”

Jigsaw approached Dalziel and Pow with the brief to create a new concept store. The flagship store, located on Duke Street in North Mayfair, features a multi-brand shop-in-shop from The Shop at Bluebird (the Group’s fashion and lifestyle boutique on King’s Road), a full representation of Jigsaw’s women’s, men’s and junior ranges, as well as an in-store cafe operated by Fernandez and Wells, alongside art installations created by emerging artists.
JIGSAW-Emporium_London_AN_shopfittingmagazineThe store occupies the ground and basement floors of a refurbished Queen Anne building, situated 50 yards from Oxford Street. The design embraces the existing brick-lined architecture, offset against a textural monochrome box where the character of the brand is expressed through found furniture and commissioned artwork.
JIGSAW-Emporium_London_AN_shopfittingmagazineThe total experience is unique and distinctive for the Jigsaw Group, more than just a store but a destination in the heart of the West End.

Project Jigsaw Duke St. Emporium
Location Duke Street, London, UK
Design  Dalziel and Pow
Area 550 sqm
by AN shopfitting magazine ©


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