Cosmetea Store Retail Concept – “Tea House” Floating in the Mountains

Il progetto per il negozio di cosmetici Cosmetea curato dallo studio Nax Architects

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Tea embodies humanity and culture. Its inherent ancient wisdom as well as its pure and clean beauty have surpassed an awareness of East and West to gain universal acceptance. This beverage is healthy and suitable for social interactions. In the context of a new era, tea’s dual advantages express it in more enriched and diverse ways, making it a suitable aspect of modern urban residents’ lifestyles.

The tea cosmetics brand Cosmetea subverts the previous definition of cosmetics by innovatively integrating tea with trendy cosmetics. It uses Tea Beauty Science to create modern fashion aesthetics based on natural Eastern sentiments.

Nax Architects was entrusted to conceive a store for the brand in Shanghai. Based on the dimensions of spatial design and brand planning, construction of art and an immersive scenario experience, as well as an exploration of differences between natural and artificial realms.

Nax Architects was entrusted to conceive a store Cosmetea brand in Shanghai

A fashion destination in old neighborhood

This project is located on Yuyuan Road, a hundred-year-old road that has undergone many changes and represents the essence of Shanghai’s history and culture. The site is surrounded by dense rows of old buildings. Drew on the brand’s conceptual prototype of ‘taste a beautea’ to develop new ideas, and chose the form of layered and irregular mountain ranges as well as a leisurely, quiet and welcoming atmosphere as design languages. Within an area of 75 sqm this cosmetics retail, socializes as an experiential space, as it was conceptualized as a “tea house floating in the mountains”.

Surreal scenes & lighting effects

Taking inspiration from the “view framing” techniques in Chinese classical garden design, the project suggests modern minimalist stainless steel screen at the entrance. This adds a hazy rhythm while hinting at the “tea house” concept. It also forms a readily recognizable brand personality, which attracts pedestrians to stop and visit.

When gradually entering the store, customers will encounter a long suspended stainless steel table set in the middle of the space, which matches with the stainless steel screen. Moreover, the floating lighting fixtures installed under the old concrete ceiling, along with the unique lighting effects of glass bricks, generate surreal scenes and interplay of light and shadows.

Nax Architects was entrusted to conceive a store Cosmetea brand in Shanghai

Soft hues & tactile textures

The overall spatial tone is based on an extract of Pu’er tea’s brilliant red color, which is blended into low-saturation pink hues. The pink color palette explains the integration of cosmetics products and tea culture, whilst creating a soothing environment for modern people.

A flexible and variable “magic cube”

The fixed steps composed of glass bricks and metal provide an esthetic that balances lightness and heaviness, and guide customers to slowly walk upwards and freely sit down. The transparent materials enliven the atmosphere, infuses the multilevel space with a “sense of floating”, and invites customers to freely explore inside the store.

The flexibility of spatial configuration and functions is embodied in the pluggable display rack that creates more possibilities for exhibiting products, and the mobile steps made of OSB paneling and perforated metal. The movable stairs are inlaid with Cosmetea product bottle caps, and the brand logo on the caps are highlighted by lighting, which turns the recycled materials into sustainable expressions of art.

Nax Architects was entrusted to conceive a store Cosmetea brand in Shanghai

Cosmetea Store
Location Shanghai
Area 75 sqm
Design Firm Nax Architects
Design Team Lina Chan, Yiting Ma, Jo Jiao
Photos courtesy Raitt Liu

Nax Architects

Nax Architects è uno Studio di design internazionale. Con sede a Shanghai, offre servizi professionali esclusivi nel campo dell’architettura di interni, branding ed interazione.

by AN shopfitting magazine no.162 ©