ERMA PUB Taikoo Li  – The night of Chengdu

ERMA PUB Taikoo Li – The night of Chengdu

📅16 Novembre 2021, 16:12

Erma is a Sichuan dialect, which means being slightly drunk. It is the perfect name for the pub, revealing a mixed sense of slight sorrows, laughter, and enjoyment at night. The song Chengdu sung by Zhao Lei has described the typical night life in Chengdu.

As a pioneering brand of pub, Erma Pub cooperated with HDC Design Work to remodel this old business for the future. At the same time, its excellent location in the Taikoo Li business circle and its relationship with Daci Temple Tea House, bring a huge challenge to the design team.

The original detached building and mechanically repeated window opening method are the main problems of design, and the red bricks symbolizing the brand of Erma need to be retained.

Adjacent to a strange box building, the building form has been re-outlined though a new window form based on searching for line design.

The one-step projecting balcony is an exploration on the operation mode, and it is also a highlight of design innovation, as well as a extended space for consumption, which is a potential popular spot for web celebrity.

The classical match of plain red brick with dark metal, the multi-level lines, and geometrically folded balcony, make the whole facade meet the future trend in slightly retro style.

chengdu hummingbird design consultant

As the core of the pub, the bar counter is set in the L-shaped corner on the ground floor, where four big funnel type lanterns are over the bar, expressing the artistic conception of martial arts chivalry.A beam of pink collided with green, forming the visual system of the entire project.

The enclosed and non-linear layout emphasizes that even when sitting closely, the guests can gather for different topics. The division of space is inspired by the traditional Chinese window lattices, which create geometrical lines unique to Erma when repeatedly overlapped, ambiguously connecting the whole area.

The modern metal lanterns light up the youthful vigour in every corner. In a relaxed modern space, metal and lines interweave to create a tipsy night in Chengdu.

chengdu hummingbird design consultant

Project: ERMA PUB Taikoo Li 
Location:  No. 15#Dacishi, ChengDu, China
Area: 766 sqm
Design: Chengdu Hummingbird Design Consultant Co., Ltd.
Chief Designer: Jiajun Tang / Rene
Project team head:  Dana / He Yuqing
Furniture and Equipment Design:  TimeStone Design 
Illumination Design:HDC Design
Photo courtesy:Lettin / He Chuan

Chengdu Hummingbird Design Consultant

Since it was founded, Chengdu Hummingbird Design Consultant have always adhered to a diverse, open-minded, creative and refined design way, we keep the strategy of “exploring the essence of commercial space” to actively carry out space design, so as to create complete high-quality projects for Chinese catering industry. The work we have designed speaks clearer than words, and we never make profit by any sharp practice.
We have been exploring and discovering cutting-edge boundaries in the dialogue between commerce and design, creating leading design ideas for different type of projects to help clients enhance their brand value and industry barriers, and actively promote the expansion and output of China’s design.


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