flagship store

Flagship stores are the primary retail locations through which brands communicate their identity, values and positioning.
In contemporary retail design these spaces function as experimental environments where architecture, interior design and visual merchandising create a distinctive brand experience.

This section of AN Shopfitting Magazine features flagship store projects from around the world, analysing store concept, materials, spatial layout and visual merchandising strategies.

English Edition

New Shiekh flagship store open on Broadway in downtown Los Angeles

21 July 2015
Located near the very up-and-coming intersection of 8th and Broadway where Urban Outfitters, Gap Factory Store, and the Broadway Trade Center project are helping to redefine the block, Shiekh adds a nice sneaker and athletic attire option to a growing and diverse shopping district in the making.

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English Edition

Balmain Opens First Flagship Store in London.

19 March 2015
Luxury French fashion house Balmain has opened their first flagship store in London. Located in Mayfair, on South Audley Street, Balmain hired Joseph Dirand, the architect who oversaw the brand’s Paris flagship transformation back in 2009, to design the space. […]
Hershey’s chocolate world unwraps a sweet new Las Vegas candy land
English Edition

Hershey’s chocolate world unwraps a sweet new Las Vegas candy land

16 January 2015
Hershey’s Chocolate World has unveiled its flagship store in Las Vegas, offering a two-story candy experience that spans 13,000 square feet. The store immerses guests in an experiential concept featuring over 800 candy and chocolate offerings from beloved brands like Hershey’s, Hershey’s Kisses, Reese’s, Ice Breakers, Jolly Rancher, and Twizzlers.

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English Edition

DIOR Flagship Store At Marina Bay Sands

14 January 2015
Stepping into the newly revamped Dior flagship store at Marina Bay Sands will leave you wondering if you had been teleported to Paris. Boasting a mostly grey interior that combines eighteenth century details with modern elements […]