LUSH opens in London its largest flagship store in Europe.

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Lush Fresh Handmade Cosmetics will open the doors to their new flagship and largest shop in the world on Europe’s busiest shopping street.

Customers are in for an experience like no other. Spread over three floors and across 9500 sq ft, the new shop is 13 times larger than the brand’s international shop average.

Lush London flagship

Showcasing all that is innovative and inspiring about Lush, Lush Oxford Street aims to change the shopping experience for the UK capital.

Co-founder and Managing Director at Lush, Mark Constantine OBE, comments: “Opening this stunning store in central London is the icing on Lush’s 20th birthday cake. Sometimes folk forget how different Lush is from other cosmetic companies.

We invent what we make in a very un-inventive industry; we make fresh products with no or limited preservatives in an industry geared up to keep products for years and years before they are sold. However this year the British public have given us an unprecedented and amazing support.

Our 104 British stores have recorded like for like growth rates of +46% for the first quarter of 2015 (compared to a British Retail Consortium growth rate for March of +3.2%).  Seeing our beautiful fresh products showcased in this amazing space reminds me how lucky I am to be part of such an exciting, innovative and vibrant business.”

Lush London flagship

Extensive Product Offering

Each product range, from hair care and bath to skin care and make-up, is being extensively added to with more than 200 new products, new packaging designs and sizes launching exclusively to Lush Oxford Street for the opening. The new shop will also host a Lush Spa with four treatment rooms and introduce new concepts offered by the brand for the first time, including; a Hair Lab to try products before purchase, large fountain sinks for experiencing products and a dedicated events space which will be brought to life with an array of regular expert talks, workshops and activities.

The Future of Cosmetics

Opening in Lush’s 20th year, Lush Oxford Street is the pinnacle of Lush’s experience and creativity in the beauty industry since they opened their first shop in Poole, Dorset in 1995. Along with celebrating the past, Lush Oxford Street will demonstrate the future of the brand to customers from around the world when they visit London most iconic shopping area.

Lush London flagship

New Product Launches

A selection of the new products launching exclusively to Lush Oxford Street will be rolled out into Lush shops worldwide over the next 18 months. The Lush Spa will also launch their newest treatment, The Planets, exclusively for the opening of Lush Oxford Street. The Planets is a three-hour long immersive treatment incorporating 7 planets from our solar system and takes you on a journey through the past, present and future. The treatment will be available in all UK Lush Spas and the Lush Spa, Paris from Saturday 25th April 2015.

Lush London flagship

Environmental Shop Fit-out

Lush Oxford Street is being assessed using the Ska Rating tool for sustainable fit outs which is operated by the RICS. All wood used in construction is FSC certified. Reclaimed wood and vintage buys have been used in much of the furniture and any not in reclaimed is also FSC certified.

An LED lighting scheme, Fermacell wall linings and Zero VOC Eco label paint is used throughout store. Energy efficiencies including lighting timers, lighting sensors, stock lighting and trading lighting levels are installed throughout. Energy efficient HVAC system used including pipework insulation and ceiling and wall void insulation. There are acoustic installations throughout the spa. Wall and floor tiles are made with 50% recycled content. A Site Waste Management Plan was carried through both phases of the project with the current percentage of recycled waste and materials diverted from landfill at 100%.

Lush London flagship


Lush is a Company born in England in 1995 which produces and sells fresh and handmade cosmetics. The cosmetics are made from fresh fruits and vegetables. The product purchased is genuinely the result of organic farming. Lush products are environmentally friendly and are manufactured with the utmost respect for the environment, animals and skin.

All the products are respectful of the environmental system (often distributed are solid and without wrapping or packaging 100% recycled,with a manufacturing date and expiry and cruelty free. Nowadays Lush counts about 925 single brand stores worlwide, 40 sales points in Italy and works in 49 countries.

Since its establishing 20 years ago, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, Lush places emphasis on fresh ingredients like organic fruits and vegetables.

Lush operates a strict policy against animal testing, making so the Lush Prize, which supports the scientific initiatives with animal testing.

by AN shopfitting magazine ©