Lunne, a jewelry brand defined by the claim “high jewelry for every day”, opens its first Lunne Seoul showroom on Garosu-gil Road, in the Gangnam district.
The concept introduces a compact and controlled space, where retail design translates the brand identity through essential formal choices and coherent materials.
Lunne Seoul showroom: identity and design concept
The concept is based on a simple, linear design built around ivory tones used for both finishes and furniture.
This approach defines a continuous space, where perception is guided by a monochromatic palette and a reduced number of elements.
Compact layout and central furniture element
At the centre of the space, a single marble island echoes the tones of the surrounding surfaces and organizes the showroom layout.
The furniture element performs multiple functions: product display, checkout counter and consultation point. As a result, it becomes the core of the internal customer flow.
Natural light and connection with the exterior
A portion of the rear wall is made of glass, allowing natural light to enter and creating a visual connection with the outside.
A suspended mirror allows customers to see the jewelry worn, integrating the experience with an everyday gesture.
A concept aligned with the brand
FLYmingo designed a space that interprets everyday life through a controlled and measured design language.
The project translates the idea of a simple yet special daily life into a spatial experience aligned with the brand positioning.
Location: Gangnam-gu, Seoul, South Korea
Area: 25 sqm
Design Firm: FLYmingo – Junho Kim, Jiyeon Hwang
Design Team: Sujin Lee, Bomin Park
Photos courtesy: In and Out