flagship store

Flagship stores are the primary retail locations through which brands communicate their identity, values and positioning.
In contemporary retail design these spaces function as experimental environments where architecture, interior design and visual merchandising create a distinctive brand experience.

This section of AN Shopfitting Magazine features flagship store projects from around the world, analysing store concept, materials, spatial layout and visual merchandising strategies.

nuovo flagship store Ginori 1735
English Edition

Ginori 1735 inaugurates the new Manifattura flagship store

20 May 2022
On next 21 and 22 May, the Florentine brand will be presenting a new store located within the manufacturing plant in Sesto Fiorentino, where its most iconic collections will be on sale, comprising Oriente Italiano, Labirinto, Catene, Arcadia, Il viaggio di Nettuno and LCDC.

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Flagship Store GRAFF Tokyo by Curiosity
Retail Design

Graff Flagship Store Tokyo by Curiosity

4 April 2022
The new Graff Flagship Store in Tokyo, located in the Ginza district, introduces a contemporary interpretation of the Graff universe through a retail concept developed by Curiosity, the studio founded and led by Gwenael Nicolas. […]
Niiiz DESIGN LAB progetta il flagship store del brand giapponese V12
Retail Design

NiiiZ Design Lab designs the V12 Flagship Store in Seoul

25 March 2022
The new V12 Flagship Store designed by NiiiZ Design Lab in Gangnam-gu, Seoul, translates the identity of the Japanese golfwear brand into an immersive and highly scenographic retail environment. The project interprets the brand’s visual […]