flagship store

Flagship stores are the primary retail locations through which brands communicate their identity, values and positioning.
In contemporary retail design these spaces function as experimental environments where architecture, interior design and visual merchandising create a distinctive brand experience.

This section of AN Shopfitting Magazine features flagship store projects from around the world, analysing store concept, materials, spatial layout and visual merchandising strategies.

Interni flagship store Falconeri a Milano con arredi in rovere naturale
Store Openings

Falconeri boutique in Milan opens its doors

26 May 2025
The new Falconeri boutique in Milan has opened its doors on Corso Vittorio Emanuele II, at numbers 8/10 – one of the city’s most central and iconic streets. More than just a new opening, it marks a strategic move that strengthens the brand’s presence in the beating heart of the Lombard capital. With this new space, Falconeri takes an important step forward in its ongoing expansion journey.

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Maison Zilli è concepita come una residenza parigina di lusso, in cui ogni dettaglio è studiato per valorizzare le collezioni del brand.
Retail Design

Maison Zilli Paris – A Tailored Space

28 February 2025
Discover Maison Zilli Paris, a refined flagship store blending Parisian elegance and contemporary luxury. A sophisticated space with bespoke furnishings, exquisite materials, and exclusive made-to-measure services, redefining men’s fashion with timeless craftsmanship.

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