flagship store

Flagship stores are the primary retail locations through which brands communicate their identity, values and positioning.
In contemporary retail design these spaces function as experimental environments where architecture, interior design and visual merchandising create a distinctive brand experience.

This section of AN Shopfitting Magazine features flagship store projects from around the world, analysing store concept, materials, spatial layout and visual merchandising strategies.

Sage flagship store in Shenzhen
Retail Design

Sage flagship store in Shenzhen: Urban Dockyard at MixC

22 January 2026
The project draws inspiration from the urban identity of Shenzhen, a city historically shaped by its relationship with the sea and its industrial shipyards. This context becomes the conceptual foundation for an urban dockyard inspired retail concept, where architectural references to maritime infrastructure are reinterpreted through a contemporary lens.

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Detail of handcrafted GUNIA Project ceramics displayed on a green shelf against a tiled ceramic wall
Retail Design

GUNIA Project opens a new flagship store in Kyiv

7 January 2026
The GUNIA Project flagship store in Kyiv marks a significant step in the brand’s evolution, reinforcing its positioning within the international landscape of contemporary retail design. Located at Zolotovoritska 2A, in the Ukrainian capital, the store occupies a historic building that previously housed the Embassy of the Republic of Panama.

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facciata flagship store CURIEL CASA Chongqing
Retail Design

CURIEL CASA Flagship Store Chongqing

1 December 2025
A concept inspired by La Scala between elegance and scenography The CURIEL CASA flagship store in Chongqing expresses the brand’s identity through a refined architectural language that transforms Milanese heritage into an immersive experience. Located […]
Interno del flagship store KSISTERS a Singapore progettato da Open Studio, con elementi in legno e volumi retroilluminati ispirati all’architettura Hanok
Retail Design

KSISTERS Flagship Store in Singapore: where Korean heritage meets contemporary design

30 October 2025
Open Studio has designed the first flagship store for KSISTERS, the Korean beauty and lifestyle brand that, after years of success in the digital world, enters the physical retail scene with a 60 sqm space in the heart of Singapore. This new store represents a strategic step in the brand’s evolution, blending contemporary aesthetics with cultural references deeply rooted in Korean tradition.

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Abiti in tonalità neutre e borse esposte all’interno del flagship store Safira Milano progettato da Flaviano Capriotti Architetti
Retail Design

Safira Milano. A Flagship Store of Light, Memory and Material

7 October 2025
Located along the elegant Corso Venezia, the new Safira Milano boutique designed by Flaviano Capriotti Architetti embodies the fusion of Moroccan roots and Milanese culture. A refined, sensitive project that interprets the brand’s identity through light, material and color.

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interno flagship store majorica madrid
Retail Design

Majorica Madrid: Reinventing identity with respect for tradition

6 October 2025
In the heart of Madrid’s prestigious Salamanca district, the Majorica flagship store on Calle Serrano embodies a strategic rebranding that merges heritage with contemporary appeal. Designed by CULDESAC, the space reinterprets the historic codes of the brand through a current visual language that resonates with a cosmopolitan and diverse audience.

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