flagship store

Flagship stores are the primary retail locations through which brands communicate their identity, values and positioning.
In contemporary retail design these spaces function as experimental environments where architecture, interior design and visual merchandising create a distinctive brand experience.

This section of AN Shopfitting Magazine features flagship store projects from around the world, analysing store concept, materials, spatial layout and visual merchandising strategies.

ZARA flagship Nanjing Xinjiekou con facciata curva illuminata e integrazione urbana dello spazio retail
Retail Design

ZARA Nanjing Xinjiekou

13 April 2026
Authentic, immersive, impactful. In the heart of Xinjiekou, Nanjing’s most dynamic commercial district, ZARA’s Asian flagship store marks a significant step in the evolution of the brand’s fashion retail. Designed by AIM Architecture, the project introduces a new flagship typology: an immersive and spatially articulated environment conceived as an active part of the urban context.

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Facciata dello store Hirono a Shanghai con aperture incassate, vetrine narrative e volume esterno compatto
Retail Design

Hirono in Shanghai: material, memory and refuge

19 March 2026
The Hirono Shanghai store interprets fragility and impermanence through an essential material language, built with concrete, reclaimed wood and controlled light. Entering the space dedicated to the POP MART retail design means crossing an emotional […]
TORY BURCH SHANGHAI KERRY CENTRE
Retail Design

Tory Burch Shanghai Kerry Centre: retail design between curved surfaces and light

25 February 2026
Curved surfaces, sculpted light and white material shaped like fabric: the new Tory Burch flagship in Shanghai translates the brand’s identity into a retail design project calibrated between architecture and movement. Designed by Curiosity Inc., the store unfolds across two levels within the Jing An Kerry Centre along Nanjing Road.

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