Concept Store

A concept store is a retail space designed to express a curatorial idea and a brand identity through product selection, spatial design and visual presentation.

In contemporary retail design, the concept store goes beyond the traditional retail model and becomes a hybrid environment where architecture, interior design and visual merchandising create a narrative and experiential space.

In this section, AN Shopfitting Magazine presents concept store projects from cities around the world, analysing design concept, materials, display layout and visual merchandising strategies.

Sage flagship store in Shenzhen
Retail Design

Sage flagship store in Shenzhen: Urban Dockyard at MixC

22 January 2026
The project draws inspiration from the urban identity of Shenzhen, a city historically shaped by its relationship with the sea and its industrial shipyards. This context becomes the conceptual foundation for an urban dockyard inspired retail concept, where architectural references to maritime infrastructure are reinterpreted through a contemporary lens.

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Panoramica del concept store PopSockets a Shanghai progettato da Yatofu
Retail Design

Future Fossil – PopSockets Concept Store

6 August 2025
For its first physical retail venture, global brand PopSockets — known for its iconic smartphone accessories — tasked Yatofu Creatives with designing its debut concept store. Drawing inspiration from both PopSockets’ playful products and the […]
Facciata del concept store DISTIN KIDNY a Chongqing con vetrine minimaliste, installazione floreale e schermo LED
Retail Design

DISTIN KIDNY Concept Store in Chongqing: Where Space Becomes Landscape

31 July 2025
Located in Chongqing’s Paradise Walk mall, the nature-inspired fashion retail design in Chongqing introduces a new approach to contemporary retail. Designed by All Design Studio, the space unfolds as a three-dimensional landscape where architecture, nature, and light compose a poetic narrative. By transcending decorative tradition, the project delivers a contemplative and immersive shopping experience.

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Facciata del concept store Steve Madden nei Paesi Bassi al Westfield Mall, con insegna luminosa e vetrina espositiva scenografica
Retail Design

Concrete Amsterdam brings New York’s rooftop energy to retail for the first Steve Madden Flagship Store in Europe

22 July 2025
The design of the new generation of Steve Madden stores is deeply rooted in the brand’s heritage as a bold and revolutionary lifestyle label. Consequently, the store concept reflects the sense of freedom found above the city’s crowded streets—an escape where the new cosmopolitan life takes place. Inspired by the urban rooftop landscape of New York City, the space becomes more than just a retail environment.

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Storage, il negozio streetwear maschile del concept store a Kiev, con pareti in mattoni originali, arredi in cemento grezzo e dettagli metallici.
Retail Design

Storage X Domaine 17 in Kyiv: a raw and urban concept store

27 May 2025
In the heart of Kyiv, the Storage X Domaine 17 project transforms three historic ground-floor units into an iconic destination for streetwear enthusiasts and urban design lovers. Curated by Temp Project studio, this concept store merges two separate showrooms – Storage for men and Domaine 17 for women – creating an experimental environment where industrial aesthetics, brutalist language, and sophisticated details converge.

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