Concept Store

A concept store is a retail space designed to express a curatorial idea and a brand identity through product selection, spatial design and visual presentation.

In contemporary retail design, the concept store goes beyond the traditional retail model and becomes a hybrid environment where architecture, interior design and visual merchandising create a narrative and experiential space.

In this section, AN Shopfitting Magazine presents concept store projects from cities around the world, analysing design concept, materials, display layout and visual merchandising strategies.

Vista esterna del multibrand store Times a Lignano Sabbiadoro, con vetrine a tutta altezza e manichini che espongono abbigliamento e calzature, progettato con materiali e design eleganti da Moitié Studio
Retail Design

Moitié Studio designs the new concept for Times multibrand store

9 April 2025
The interior design studio has crafted a space where tactile materials and neutral tones take center stage. Every element has been thoughtfully conceived to blend seamlessly with the surroundings without overpowering them, allowing the materials themselves to define and fill the space.

[…]

Vista frontale della facciata del negozio AVVENN a Shanghai, con vetrina a tutta altezza, scala scultorea e illuminazione integrata
Retail Design

AVVENN Concept Store: experiential retail design in Shanghai

3 April 2025
With the AVVENN project, Sò Studio delves into the dialogue between objects and spaces, transforming every environment into an emotional experience. Here, order gives way to variation, while structure becomes a tool to evoke profound sensations.

[…]

Facciata del TANBOER outdoor experience store
Retail Design

TANBOER Outdoor Experience Store 6.0: A New Retail Concept in Harmony with Nature

3 February 2025
Recently, the brand has launched its sixth-generation outdoor experience concept store within its Smart Technology Park. In conceiving the store, TANBOER and design practice STILL YOUNG drew inspiration from the love and warmth embedded in the brand’s DNA and captured Qingzhou’s millennia-old cultural heritage to reflect the brand’s evolution.

[…]