flagship store

Flagship stores are the primary retail locations through which brands communicate their identity, values and positioning.
In contemporary retail design these spaces function as experimental environments where architecture, interior design and visual merchandising create a distinctive brand experience.

This section of AN Shopfitting Magazine features flagship store projects from around the world, analysing store concept, materials, spatial layout and visual merchandising strategies.

Retail Design

SOS Megabangna flagship store: circular retail design

17 February 2023
At the heart of Megabangna, one of the largest shopping centres in Southeast Asia, the SOS Megabangna flagship store introduces a retail design project that translates the identity of online-born brands into a physical space. […]
Retail Design

Molton Brown Regent Street flagship store by Dalziel & Pow

5 January 2023
Molton Brown has revamped its Regent Street flagship store in London, transforming the space into an interactive retail environment focused on customer experience, fragrance discovery and sustainability. Located on one of the city’s landmark shopping […]
Facciata neoclassica del monomarca Aesop a Madrid su Calle Claudio Coello
Retail Design

Aesop Madrid store: sensory retail design in a historic setting

14 December 2022
In the Salamanca district, the Aesop Madrid store explores retail design as a relationship between architecture, urban memory and sensory experience. Located on Calle Claudio Coello, the project reflects a contemporary approach to commercial interiors. […]